Branding and websites that make people reach out — not leave.
Hi, I’m
Klaudia
I design brands and websites that make the right first impression — without the chaos and guesswork.
Whether you're just starting out, or you already have clients — but your brand isn't keeping up with you.
Strategy
Branding
UX/UI
Web Design
Social Media
Problem
The real issue
It's not that your brand looks bad.
It's that it's not working.
Your brand communicates before anyone reads a word.
Typography. Structure. Colour. Atmosphere.
It all shapes how you're perceived.
No clarity
A potential client lands on your website and in under 5 seconds they can't
answer three questions:
- what do you offer?
- is it for me?
- why you and not someone else?
They leave.
Not because they weren't interested
— because you didn't make it easy enough to stay.
No conversion
People see your work and think it looks good. But they don't reach out.
Usually it means:
- the copy isn't speaking to the right person
- the structure isn't guiding them
- or the offer isn't clear enough to act on
The consequence
You end up explaining what you do from scratch — every time, to every client.
That's not a sales problem.
That's a brand problem.
Who it’s for
Sound familiar?
This is for you if:
- your business has grown, but your brand hasn't kept up
- your website doesn't reflect the quality of what you actually deliver
- you're starting out and want to build it right the first time
- you're tired of attracting the wrong clients — or no clients at all
- you want something with character, not another template from the internet
You don't need to know exactly what you need.
That's what the first call is for.
Approach
How I work
I don't start with design.
I start with understanding.
Before anything visual, we work out: what you're actually communicating, who you're communicating it to, and what needs to change for them to choose you.
- what you're actually communicating
- who you're communicating it to
- and what needs to change for them — to choose you
That means a real brand strategy — not a mood board and a logo.
Position, message, audience, differentiation.
Written down. Agreed on.
Only then does design begin.
This is why the result isn't just aesthetically good — it's strategically sound.
Strategy before aesthetics
Every visual decision is connected to a strategic reason. Nothing is there because it looks nice.
One person — full accountability
You work directly with me — from the first call to the final launch. No handoffs to juniors, no communication layers.
A process you can actually follow
From day one, you have access to a dedicated Notion workspace. Every phase, every deliverable, every decision — in one place, in real time.
Services
What I can build for you
We start where you are.
- some clients come with a specific task
- some need everything built from scratch
- some have a brand already and just need a website that does it justice
How can I help you?
The scope of each service can be tailored to what you actually need at this stage.
Brand + Website — full process
From strategy to a fully finished website.
One cohesive brand instead of random decisions and constant “we’ll figure it out later.”
Best if:
you’re starting from scratch or feel like your current brand no longer represents you
You’ll get:
brand strategy, visual identity, and a complete website that finally feel aligned and cohesive
Full Website
A website that clearly shows what you do and helps people make decisions faster.
Best if:
you already have a brand, but your current website feels random, unclear, or is simply holding you back
You’ll get:
website structure, copywriting, design, development, and the ability to easily edit content without asking a developer for every small change
Branding
Visual identity built on strategy — not temporary aesthetics.
Best if:
your brand feels inconsistent, forgettable, or difficult to present in a professional way
You’ll get:
logo, color palette, typography, brand guidelines, and a visual system that stays consistent everywhere — from your website to social media
Landing Page
One focused page built around one offer, service, or idea.
Best if:
you want to launch quickly, test a new offer, or simplify your messaging
You’ll get:
a landing page with clear structure, strong messaging, full implementation, and the ability to easily edit your content
Hosting & post-launch support
Hosting and ongoing support after launch — so everything continues to run exactly as it should once the website goes live.
Not sure where to start?
That's exactly what the first call is for.
Pricing
About pricing
Every project scope is different — so pricing is always scoped individually.
During the consultation, you tell me what you want to achieve and what you're working with budget-wise. I come back with 2–3 options that make sense for your situation — different scopes, different investment levels.
There's no pressure to take the biggest package. We can always start smaller and expand over time.
No hidden costs. No vague estimates. A clear proposal before anything begins.
Process
No shortcuts
One process. One person. Four phases.
Every project follows the same structure — because skipping steps is how you end up with a beautiful website that doesn't convert.
Discover
I learn about your business, audience, and what isn't working right now.
Deliverable: brand strategy document — the foundation for everything that follows.
Define
We define how your brand sounds, what it communicates, and what makes it different from everyone else.
Deliverable: creative brief + strategic direction.
No visual design begins until this phase is approved.
Design
Logo, colours, typography, website structure, copy, social templates, full mockups.
You review and approve everything before anything gets built.
Deliver
The website gets built, tested, and launched.
Deliverable: brand guidelines + everything you need to manage it yourself going forward.
After launch: hosting and ongoing support available for all my clients.
Your project — always visible, never lost.
From day one, you get access to a dedicated Notion workspace for the project.
Notion — workspace
Inside you’ll find:
- every project phase and its current status
- all deliverables — ready for review and download
- decision points that require your input
- → no lost files
- → no endless email threads
- → no wondering what happens next
Everything in one place — visible in real time throughout the entire project.
Portfolio
Selected projects
Every project starts with strategy
— so the final result is never accidental.
From design systems to full brand identities — every case study below started with a problem to solve, not a template to fill.
Pro Hair Lab
A luxury hair salon offering premium services.
Complete brand identity and a website with an online booking system. Clear, elegant, and easy to use.
Design System
Tokenized system for 15+ financial modules — built for consistency, accessibility, and scale.
Iconography System
Replacing inconsistent icons with a scalable system in an enterprise fintech platform.
Making icon usage predictable across modules and compatible with the existing frontend.
Security & Access Management
Intuitive, scalable interface for complex security management — balancing clarity, compliance, and rapid delivery.
Testimonials
They said it better than I would
Results
What actually changes
Less explaining from scratch. Better clients. A brand that works while you don't.
- a brand and website that communicate clearly — what you do, who it's for, why you
- inquiries from people who already understand your offer before they reach out
- social media templates ready to use from day one
- a website you can edit yourself without involving a developer
- brand guidelines so anyone you work with stays on-brand
You save time. You attract better clients. And it becomes easier for them to say "yes".
About
The one with all the tabs open
I'm Klaudia — a brand and web designer based in Gdańsk.
Strategic hurricane with a checklist.
My background is in enterprise fintech — the kind of environment where clarity isn't optional and "good enough" doesn't exist.
That taught me to think before I design, and to never skip the strategy.
Today I work 1:1 with small businesses and solo founders.
I love the moment when the chaos starts turning into something that actually looks and works like a brand — not just another template pulled from a Canva library.
I have a very structured process. I ask a lot of questions. I don't accept "it can't be done" as a final answer.
Working together is usually much calmer than you'd expect — given the number of tabs I have open.
The hardest briefs I've ever had to crack? Convincing a two-year-old that you can't "zip up" a broken cookie, or un-peel an orange — and convincing my husband we needed a cat.
(that last one I won!)
Contact
Let's talk
Let's create a brand people remember.
During a short call, I'll show you:
- what may be stopping clients from choosing you
- what your brand or website could be doing that it currently isn't
- what would actually make sense for your situation — and what wouldn't
Even if we don't end up working together — you'll leave with more clarity than you came with.
No pressure. No sales call.
Just an honest conversation about what you need.
Social Media — templates
Templates that make your social media finally feel cohesive — without starting from scratch every time you post.
Best if:
you’re tired of visual chaos, random graphics, and constantly wondering “does this even fit my brand?"
You’ll get:
editable templates tailored to your visual identity and a simple system that makes publishing content faster and easier