A strategic hurricane with a checklist.

The way you look online
isn't keeping up with
where you already are.

I design brands and websites
that help people quickly feel
they're in the right place —
before they read a single word of your offer.

See Portfolio
Klaudia profile pictureKlaudia profile picture
Strategy
Branding
UX/UI
Web Design
Social Media

Problem

What it's really about

It's not an aesthetics problem.

The problem is your brand doesn't give people a good enough reason to stay.

Within seconds, people are trying to figure out:

  • what you do
  • who you're for
  • whether they're in the right place
  • and whether you look like someone they can trust

If they can't find the answers fast enough —
they simply leave.

→ looks good, but doesn't work
→ lots of aesthetics, not enough clarity
→ great offer, weak first impression
→ "I'll sort it later" became the entire brand strategy

You're not losing clients because your offer is bad.
You're losing them before you get the chance to show how good what you do really is.

Who it's for

This is usually what it looks like

Does this sound familiar?

  • you explain what you do from scratch to every new person
  • your brand looks different in every place
  • people say "nice" — but never follow up
  • you have lots of ideas, but everything works separately
  • your website looks "okay", but doesn't build trust
  • your brand still looks temporary
  • the offer is good, but the perception doesn't show it

You don't need to know exactly what you need.
That's what the first call is for.

You're at a point where your brand should start keeping up with you.
Not the other way around.

Effect

Not just looks

What does a good brand actually change?

People understand faster why you, specifically.

Not because the brand suddenly looks more premium.
But because it stops asking questions
that clients have to find answers to themselves.

Before

  • lots of explaining
  • random first impression
  • visual chaos
  • "I'll fix it eventually"
  • content without a system
  • clients who don't understand the value

After

  • more clarity
  • better client fit
  • a brand that looks more mature
  • less decision chaos
  • a coherent system
  • more trust from the very first seconds

You stop proving your value.
You start simply showing it.

How I work

I start with understanding.

I don't start with design.

Before anything visual is created, we establish:

  • what you're really communicating
  • how your brand is being perceived
  • what looks inconsistent
  • where the brand is losing people
  • and what needs to change
    for it to finally start working together

That means a real brand strategy —
not a moodboard and a logo.

Chaos communicates too.
People feel inconsistency faster than you think.

Every decision communicates something.
Even the "aesthetic" ones.

Strategy before aesthetics

Direction first.
Design second.

One person — full responsibility

No passing the project between five different people.

Workspace in Notion

Everything visible.
No chaos.
No "what happens next?"

A system instead of random screens

The brand should work together.
Not look like a collection of separate decisions.

Every visual decision communicates something.
Even the accidental ones.

Services

Not everyone needs everything at once

We start from where
you are right now.

The scope of each offer is matched to what you actually need at this stage.

Recommended

Brand + Website — full process

from €3,500

For brands that need to finally look consistent.

  • brand strategy (positioning, tone of voice)
  • visual identity:
  • logo
  • colours
  • typography
  • brand guidelines (how to use your brand consistently)
  • website:
  • website design with subpages
  • copywriting
  • publishing your site — live online from day one
  • you can edit it yourself
Best if:

you're starting from scratch
or you feel like everything looks slightly off

Result:

a brand that finally looks like a deliberate direction —
and like something people trust from the first contact

Full Website

from €1,900

For brands that already have an offer —
but the website is still holding them back.

  • website design with subpages
  • copywriting
  • publishing your site — live online from day one
  • you can edit it yourself
Best if:

you already have a brand, but the current website looks random,
is hard to read, or is simply holding you back

Result:

a website that looks more mature, works more clearly —
and makes a much better first impression

Branding

from €1,500

Visual identity rooted in strategy — not in trends.

  • brand strategy (positioning, tone of voice)
  • visual identity:
  • logo
  • colours
  • typography
  • brand guidelines (how to use your brand consistently)
Best if:

your brand is inconsistent, bland —
or hard to present in a professional way

Result:

a visual system that looks consistent everywhere —
from your website to social media

Landing Page

from €900

One offer.
One decision.
One clear path.

  • single page design
  • copywriting
  • publishing your site — live online from day one
  • you can edit it yourself
Best if:

you want to launch quickly, test a new offer,
or simplify your communication

Result:

a clear message, strong structure,
and a page that guides people toward action

Social Media — templates

from €650

A system that makes creating content
finally look like one brand.

  • selection of aesthetic and visual direction
  • editable post, carousel, stories and reels templates
  • profile design
  • feed design
Best if:

you're tired of chaos, random graphics,
and constantly wondering "does this fit the brand?"

Result:

easier content creation
and communication that looks like one brand everywhere

These are starting ranges — every project is quoted individually. EU business clients are invoiced under reverse charge.

Hosting and post-launch support.

Hosting and ongoing support after launch —
so that everything keeps working exactly as it should
after you go live.

Not sure where to start?

That's exactly what the first call is for.

Pricing

About pricing

Every project has a different scope —
which is why every quote is prepared individually.

We’ll talk about what you want to achieve, what’s not working right now —
and what you actually need at this stage.

Based on that, I’ll show you 2–3 possible directions —
and where it makes the most sense to start.

You don't always have to do everything at once.
Sometimes the best solution is a simpler start.
And sometimes a brand needs a bigger change to finally start working together.

No hidden costs.
No "ballpark" estimates.
A clear offer before we begin.

Process

Always

One process. One person. Four stages.

Every project goes through the same structure —
because skipping stages ends with a beautiful website
that doesn't convert.

Strategy before aesthetics.
Direction first. Design second.
Nothing happens by accident.

1

Discover

I get to know your business, your offer,
and what's holding the brand back most right now.

2

Define

We map out communication, positioning,
and how the brand should be perceived.

Only then does design begin.

3

Design

The entire visual system comes together:
website, branding, structure, copywriting,
and everything needed for launch.

4

Deliver

The project is launched, tested,
and ready to work after going live.

After launch you can still count on hosting and support.

Your project — always visible.

From day one you get access
to a dedicated project workspace in Notion.

Notion — workspace

Inside you'll find:
  • every project stage and its current status
  • all materials ready to review and download
  • everything that requires your decision
  • organised communication in one place

→ no lost files
→ no endless emails
→ no wondering "what happens next?"

Everything is visible.
Up to date.
Throughout the entire project.

Portfolio

Selected projects

Every project starts with strategy —
which is why the end result is never accidental.

Every project was built around a specific problem — not a ready-made template.

Pro Hair Lab

A luxury hair salon offering premium services.

Complete brand identity and a website with an online booking system. Clear, elegant, and easy to use.

Featured Project
Branding
UX/UI
Design System
Variables
Web Development
Read Case Study

Design System

Tokenized system for 15+ financial modules — built for consistency, accessibility, and scale.

Design System
Enterprise UX/UI
Fintech
Variables
Scalability
Kendo UI
Icon design
Cross-functional Collaboration
Read Case Study
Design System cover

Iconography System

Replacing inconsistent icons with a scalable system in an enterprise fintech platform.

Making icon usage predictable across modules and compatible with the existing frontend.

Iconography
Design System
Enterprise SaaS
Fintech
UI architecture
Read Case Study

Security & Access Management

Intuitive, scalable interface for complex security management — balancing clarity, compliance, and rapid delivery.

Enterprise UX/UI
Fintech
Role-Based Access Control (RBAC)
Security & Compliance
Interaction Design
Design System
Read Case Study

Aesthetics was the outcome.
Not the starting point.

Testimonials

They said it better than I would

"I wholeheartedly recommend working together. I received my website on time and within the agreed budget. After a successful project, I also ordered business cards, vouchers, and flyers."

https://www.prohairlab.pl
★★★★★ on Google
Edyta Zdanowicz
→ Read on Google

"I sincerely recommend — complete professionalism. I received full support in defining exactly what I needed, and ended up with a great website."

★★★★★ on Google

"Professionalism at every stage — from the initial design to the final touches on the website. Great communication throughout. I don't have much of a visual imagination, but Klaudia was always ready to help and advise whenever I had any doubts. Fast delivery and visual previews at every stage — absolutely amazing ❤️ "

★★★★★ on Google

“Very professional and friendly communication. Complete professionalism – everything was consistent, reliable, and transparent. I am extremely satisfied and would highly recommend her services 🙂👍 ”

★★★★★ on Google

"She has a natural talent for translating complex business logic into intuitive and well-reasoned UI — crucial in the context of a highly complex component library and financial product environment."

Linkedin

"She was quick to understand how everything connected and always thought about the product as a whole. You could always count on her to spot things others might miss, and to push for better, clearer solutions."

Linkedin

"I wholeheartedly recommend working together. I received my website on time and within the agreed budget. After a successful project, I also ordered business cards, vouchers, and flyers."

https://www.prohairlab.pl
★★★★★ on Google
Edyta Zdanowicz
→ Read on Google

"I sincerely recommend — complete professionalism. I received full support in defining exactly what I needed, and ended up with a great website."

★★★★★ on Google

"Professionalism at every stage — from the initial design to the final touches on the website. Great communication throughout. I don't have much of a visual imagination, but Klaudia was always ready to help and advise whenever I had any doubts. Fast delivery and visual previews at every stage — absolutely amazing ❤️ "

★★★★★ on Google

“Very professional and friendly communication. Complete professionalism – everything was consistent, reliable, and transparent. I am extremely satisfied and would highly recommend her services 🙂👍 ”

★★★★★ on Google

"She has a natural talent for translating complex business logic into intuitive and well-reasoned UI — crucial in the context of a highly complex component library and financial product environment."

Linkedin

"She was quick to understand how everything connected and always thought about the product as a whole. You could always count on her to spot things others might miss, and to push for better, clearer solutions."

Linkedin

Results

What actually changes

Less explaining everything from scratch.
Better clients.
A brand that works even when
you're not working.

  • a brand and website that clearly communicate
    what you do, who it's for, and why you
  • enquiries from people who already understand your offer
    before they even reach out
  • social media templates ready from day one
  • a website you can edit yourself without a developer
  • brand guidelines — everything anyone working with your brand
    will ever need to keep it consistent

Everything starts working together.
And stops looking temporary.

Less explaining.
More people who understand your value
from the very beginning.

About me

Klaudia — the one with a million open tabs.

I design brands and websites that stop making things complicated
that should be obvious.

A strategic hurricane with a checklist.

My background comes from the world of enterprise fintech —
an environment where clarity of communication really matters.
It taught me to think before I start designing
and never skip the strategy.

Today I work 1:1 with small businesses and independent business owners.
I love the moment when chaos starts turning into something
that actually looks and works like a brand —
not another template pulled from a Canva library.

I have too many ideas
to design without a process.

Working with me is usually much calmer
than you might expect —
given the number of open tabs.

The hardest briefs I've ever had to solve? Convincing a two-year-old that you can't "zip up" a broken biscuit or "un-peel" an orange — and my husband that we need a cat.
(I won that last one!)

I like it when complicated things
start sounding simple.

Klaudia profile pictureKlaudia profile picture

Contact

Let's see what actually makes sense

Sometimes a few changes are all it takes
for a brand to finally start working together.

During a short call I'll show you:

  • what might be stopping clients
    from choosing you specifically
  • what your brand or website isn't doing right now,
    but should be
  • which solutions actually make sense
    in your situation — and which don't

Even if we don't end up working together —
you'll leave with more clarity than before the call.

No pressure.
No marketing scripts.
Just an honest conversation about
what you actually need.